About Designer Casuals

ABOUT DESIGNER CASUALS

Nearly four decades ago, our beloved men’s designer fashion store emerged as a beacon of style and sophistication within the community. With a lovingly curated selection of the finest brands and timeless pieces, we have always cherished the unique shopping experience we provide, catering to the discerning tastes of our loyal clientele. Our passionate and knowledgeable staff are committed to delivering personalized service, ensuring that each visit feels like a heartfelt journey through the rich history of men’s fashion. From the heights of high fashion to laid-back casual wear, our enduring dedication to quality and craftsmanship has made us a cherished destination for the modern gentleman.

OUR STORY

Founded in 1987, South Central Clothing Ltd quickly bloomed into one of Hampshire’s most cherished independent menswear outlets. As we grew in recent years, we proudly opened a store in the vibrant Portsmouth City Centre. Nestled conveniently near Portsmouth & Southsea railway station, we welcome local bus services and offer ample parking at Cascades Multi-Storey Car Park for those who drive.

OUR STORE

Escape Menswear

Our Escape store, located at the southern entrance to the Cascades Shopping Centre, stands at the heart of Portsmouth. With an inspiring selection of top designer menswear brands, Escape invites you to explore a premium range of men’s designer lifestyle brands including Armani Jeans, BOSS, Emporio Armani, Dsquared2, Balmain, Mallet, and C.P. Company.

CUSTOMER SERVICE

In our journey, we have always prided ourselves on providing exceptional customer service, both in our menswear stores and online. A hallmark of our brand, especially in the fashion industry, is our unwavering attention to detail.

Our staff are exceedingly knowledgeable about the brands we stock, and their pride in their work is mirrored in the fact that they wear our brands as well. We strive for you to not only acquire high-quality clothing but to enjoy a memorable shopping experience with us, all while relishing great value for money.

OUR NEW WEBSITE FOR 2026

Since we embraced online trading back in 2005, the lower costs of running an online shop enabled us to offer top branded menswear clothing at unmatched prices while maintaining a first-rate customer experience. Yet the Coronavirus pandemic profoundly impacted countless businesses worldwide, ours included; shifting our focus toward our in-store offerings allowed us to streamline our operations and uphold our presence in the local market.

We take pride in having supported our in-store customers during this challenging time and are thrilled to be back online – the all-new Escape Menswear website embodies our renewed vision of providing our valued customers with a diverse array of designer menswear items online.